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Save the Cows, Switch to Plant-Based Milk

Consumers’ concern over environmental and human health are the key driving factors behind the plant-based food trend, opening opportunities for plant-based ingredients.

Why Plant-Based Milk is A Long-Term Trend?

  • Increase in veganism
  • Great nutritional profile
  • Good taste acceptance
  • Environmental-friendly
  • Suitable for people with lactose intolerance

Understanding Your Consumers

Statistical Data from Mintel


of consumers claim to have purchased plant-based milk


More than 60% of them are 25 to 44 years old


According to data, oat ingredients continue to flourish in plant-based drinks launches, followed by almond which is deemed good to drink on its own.

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This information is brought to you by ITS Nutriscience. For enquiries, feel free to contact us!