Consumers’ concern over environmental and human health are the key driving factors behind the plant-based food trend, opening opportunities for plant-based ingredients.
Why Plant-Based Milk is A Long-Term Trend?
- Increase in veganism
- Great nutritional profile
- Good taste acceptance
- Environmental-friendly
- Suitable for people with lactose intolerance
Understanding Your Consumers
Statistical Data from Mintel
of consumers claim to have purchased plant-based milk
More than 60% of them are 25 to 44 years old
According to data, oat ingredients continue to flourish in plant-based drinks launches, followed by almond which is deemed good to drink on its own.
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This information is brought to you by ITS Nutriscience. For enquiries, feel free to contact us!
