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Innovative Savoury Flavours

The demand for savoury flavours is becoming immensely popular among functional foods. It is driven by consumers’ interest in health and wellness, especially after the COVID-19 pandemic.

Enclosed is a list of trendy flavours specially chosen for South East Asia – a blend of natural ingredients developed using Lionel Hitchen’s technical expertise and industry knowledge to create unique consumer-driven products.



  • Derived from natural source
  • Authentic flavour profile
  • Huge variety of on-trend flavours

Applications (not limited to)

  • Snacks
  • Bakery
  • Sauces and seasonings
  • Ready meals
  • Processed foods


  • Clean label
  • Halal and Kosher suitable
  • Suitable for vegan and vegetarian

Lionel Hitchen – Truly Authentic Flavours

A World-Class Supplier to the Food and Beverage Industry

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