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Crunch is the New Crave in Asia

As a flavour and texture-focused category, ice cream relies heavily on exciting and novel experiences to capture consumer interest. Brands that keep innovating in both are the ones capturing the attention of today’s adventurous consumers.

Across Asia, ice cream and frozen desserts are getting a serious texture upgrade. In fact, launches featuring “crunchy” claims have grown from 9% to 15% in the last five years, reflecting consumers’ growing appetite for multi-sensory indulgence.

ITS Nutriscience’s Premium Diced Nuts: Your Secret to Irresistible Texture

  • Natural richness, roasted aroma, and satisfying crunch that elevate every frozen dessert creation.
  • Available in hazelnut, pistachio, and almond variants.

They can be folded into creamy layers, sprinkled on toppings, or used in coatings — your choice!

Why Partner with Us?

  • We offer premium, consistent-quality ingredients trusted by formulators.
  • Backed by technical expertise and innovation support to optimise your applications.
  • Collaborative approach to help you translate texture trends into successful products.

Bring the crunch that consumers can’t resist! Collab with us to turn texture trends into your next frozen success.