As consumers incorporate supplements into their daily routines, flavour has become key to repeat purchase and long-term brand loyalty.
Recent insights from Mintel highlight three fast-rising flavour profiles in the dietary supplement category:
- Watermelon: refreshing and widely appealing across age groups
- Green Apple: crisp, vibrant, and versatile
- Pineapple: tropical and naturally uplifting in taste
These flavours are quickly becoming favourites in gummies, effervescents, chewable tablets and other convenient formats, helping brands deliver functional benefits without compromising enjoyment.
For manufacturers, the opportunity is clear: pair science-backed ingredients with flavours that excite. Whether you’re looking for fruit juice powders, concentrates, or bold flavour solutions, ITS Nutriscience offers a full spectrum of options to help your next formulation stand out.
Ready to create flavours consumers will look forward to? Let’s collaborate!
