You are currently viewing Flavour Defines Identity: The Next Wave of Snack Innovation in Asia

Flavour Defines Identity: The Next Wave of Snack Innovation in Asia

Seasoning does more than enhance taste — it defines a snack’s identity. From the first crunch to the lingering aftertaste, the right seasoning blend transforms a simple base into an unforgettable experience.

Consumers are snacking more than ever, they’re not settling for ordinary. According to Innova Market Insights, Asia leads the world in snack innovation, accounting for 42% of all new launches, with remarkable growth in Chinese (+87%) and Italian (+106%) flavours.

This growing demand for adventurous tastes opens up new possibilities for brands to experiment and stand out. To capture their attention, brands must innovate with authenticity — delivering not just flavour intensity, but flavour identity.

ITS Nutriscience offers seasoning solutions designed to meet this evolving demand. From regional classics to globally inspired profiles, we help brands translate flavour trends into winning snack concepts that resonate with today’s adventurous consumers.

WHAT CAN WE DO FOR YOU?

  1. Modification of existing seasoning recipes
  2. Custom application-based formulation upon request
  3. Technical support from product innovation team
  4. Variety of choices and specifications

Are you ready to season your next success?