From cereals to snack bars, Asian consumers are increasingly prioritising nutrition in their daily choices. Functional ingredients that support health and wellness are no longer optional; they’re shaping purchasing decisions and product development strategies.
Recent insights from Mintel highlight key trends:
- Fibre and protein claims are surging across cereals and snack bars
- 71% of Thai adults plan to increase fibre intake over the next five years
- 77% of Chinese adults are making protein a priority in daily meals
The message is clear: fibre and protein are driving the next wave of innovation in Asia. Brands that integrate these ingredients into convenient, tasty formats are better positioned to meet evolving consumer expectations.
ITS Nutriscience’s range of ingredient solutions can help you stay ahead of the trend, supporting high-fibre and high-protein formulations that deliver both nutritional benefits and consumer appeal.
